Telegram advertising cost calculator
free · no sign-up
An honest Telegram ad price is based on reach: how many people will see the post and how much you pay per thousand views (CPM). The calculator does three things: post price from views and CPM, the CPM of a ready offer, and the cost of one subscriber after the placement. Any currency — enter numbers in yours.
Ad post price
CPM of an offer
Cost per subscriber
Any currency: the result is in the same currency as the prices you enter.
How to use it
- step 1
Find the reach
Average post views over recent weeks is the key number. Check the channel by link if you don’t trust the rate card.
- step 2
Set your CPM
Your own benchmark: what you paid per thousand views before, or what you want to charge for your channel.
- step 3
Check the payback
After the placement, enter the price and new subscribers to get the cost per subscriber and compare channels.
How it’s calculated
Post price
Price = average views ÷ 1,000 × CPM. A post reaching 3,000 at a CPM of 5 costs 15 in the same currency.
Offer CPM
CPM = price ÷ average views × 1,000. This is how you compare two channels with different prices: a cheap post with small reach can be more expensive per thousand views.
Cost per subscriber
Cost per subscriber = placement price ÷ new subscribers. Count them with a separate invite link for each placement, otherwise you can’t tell which channel brought them.
Why there is no “market average”
Prices depend heavily on niche, language and audience quality, and published “averages” are rarely backed by anything. We don’t publish numbers that can’t be checked — rely on your CPM and real reach.
two channels free, no card · cancel any time
FAQ
How much does an ad cost in a channel with 1,000, 10,000 or 50,000 subscribers?
Price depends on views more than on subscribers: two channels with 10,000 subscribers can differ in reach several times. Take the average views (the link checker shows them) and multiply by your CPM ÷ 1,000.
What is CPM?
Cost per thousand views. It compares channels of any size in the same units.
How should a channel owner set a price?
Start from your average views and the CPM advertisers in your niche accept, and revise it when reach changes. In TGStudio the rate card, slots and ad payments live in one place.
How do I know if an ad paid off?
Make a separate invite link for the placement and count how many people joined and stayed a week later. Cost per subscriber is the first number to compare.